Imitating Startups: Why Corporate Innovation Theatre So Often Fails
Traditional companies across banking, retail, mobility, and healthcare increasingly imitate startup aesthetics—labs, agile, apps—without changing the underlying business model economics, technology governance, or user‑centric incentives. This white paper explains why such efforts frequently underperform, contrasts structural realities between startups and incumbents across business model, technology, and UX, and identifies the rare conditions under which corporate imitation actually works.